What Is Digital Marketing?
Don’t worry if it’s confusing now, there is a more detailed example of how to create a successful digital marketing campaign towards the end of this post. Then you need to decide which marketing channels can help you achieve your goals. For example, if your goal is to make more sales then running paid campaigns on Google and Facebook is a good starting point. Again, this isn't a campaign where the product is mentioned much, but that isn't the point. By engaging customers in a digital landscape, you build brand awareness, set yourself as an industry thought leader, and place your business at the forefront when the customer is ready to buy. Learn about key trends and build your own digital marketing strategy to optimize advertising through online channels such as search engines, websites, social media, email, and mobile apps. Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as...